As Information Technology Consultants 

• we support IT suppliers in business strategy, marketing and sales issues
• assist enterprise organizations in Business Process Reengineering and IT strategy issues, e.g. planning and implementation of new software and hardware, migration projects, IT controlling and cost cutting
• analyze emerging technology trends and evaluate their impact on customer organizations and the IT business
• support international companies that plan to enter the German market by providing up-to-date, in-depth German market information

Please see below for a more detailed description of our consulting services.

Consulting to IT Suppliers 

This includes.

• Market analysis with evaluation of market structure, segment development, user requirements, target customer profiles, positioning of relevant market players 
• Developing adequate business strategies including product definition, business models, economies of scale, market approach, sales and channel strategies and roll-out 
• Evaluating potential partnerships or other opportunities for co-operation
• Coaching the entire market entry process

Our expertise is based on many years of professional experience in the German IT industry, in IT sales and management consulting.

Consulting to Enterprise Organizations 

This includes issues such as:

• Business Process Reengineering
• Developing the corporate IT strategy
• Analyzing corporate business and IT requirements and translating these into appropriate platform & application strategies
• Coaching of vendor selection and implementation process
• Major working areas are enterprise resource planning, information management / portals, customer relationship management, e-business, collaborative commerce, outsourcing, web services
• IT operation and IT organization: identifying potentials for cost cutting and higher efficiency in system operation and application management, evaluating alternative scenarios such as outsourcing or managed services, designing efficient IT-controlling methods
• Assessment of new technologies and trends which helps business and IT managers to assess the potential impact of technical developments on corporate IT

German Market Research and Competitive Analysis - for International Companies that plan to enter the German Market

Our work experience in the German IT industry covers more than 20 years and includes sales and product management jobs for major IT companies. As consultants we have carried out a variety of consulting projects for software companies, network operators, service providers and end user organisations. This provides us with in-depth knowledge of the German market and its major players and of the requirements and mentality of German customers.
This asset can be useful for international companies that plan to enter the German market. We assist such companies by providing them with up-to-date and reliable German market information about:

• market size
• market forecast
• market segmentation
• competitive market share
• key technologies and market trends

Based on our expertise about the German market we

• evaluate new market segments for IT products and services
• assess the placement opportunities for new products or services
• define the prerequisites for a successful market penetration
• develop and implement company-specific marketing and sales strategies including business models and channel strategies

Business Strategy Consulting for Cloud Computing, SaaS (Software as a Service) and E-Business / Portals

Different business models, web-based technologies and new technical developments make it possible for service providers to offer customers a variety of highly specialized and individually tailored services. Web Services will open up opportunities for new offerings for example in system integration, cross-company applications or e-provisioning and automation of software management.

Cloud comptuing, software on demand or software as a service are just a few terms used for this type of service offering. Players in this market are software companies, network operators, service providers, systems integrators, IT service companies. They need streamlined and focussed business strategies including suitable business models and a professional marketing and sales approach.

sinn-consulting has been one of the early promotors of Application Service Providing (ASP) in Germany. Since 1999 we have supported a variety of software companies and service providers in designing and implementing a professional services portfolio and infrastructure platform.

Our projects cover issues such as definition of service offering, technical requirements, business models, user expectations, service levels, marketing and sales programs.

Commercial Due Diligence for Mergers & Acquisitions

We support involved parties in mergers & acquisitions by providing commercial due diligence analysis. This includes the following IT markets and application areas: Enterprise Resource Planning, Customer Relationship Management, e-business and collaborative commerce solutions, mobile solutions, outsourcing and Application Service Providing, IT management tools and Web Services.

Our services include:

• Market analysis: market structure, market shares, development perspectives, opportunities and threats
• Competitive analysis: identification and assessment of potential competitors and their relevant position in the market, market approach
• Business assets: evaluation of the candidate's position from a technical point of view (innovation, uniqueness, resources ...)
• Assessment of marketing and sales strategies, business plans, sales pipelines, channel structure

sinn-consulting provides management consulting services. Customers are software companies, telecommunications, service providers, system integrators and end user organizations in various industries such as logistics, high-tech, manufacturing, chemical, retail, services and the public sector.

Dieter K. Sinn, the head of the company, has more than 25 years' experience in the German IT industry. Before founding sinn-consulting in 1995 he worked as senior consultant for Diebold Unternehmensberatung (today a division of Detecon), was project manager at Apple Computer and responsible for software product planning and product management at Siemens.

Dieter K. Sinn holds a degree as Dipl. Wirt.Ing. Elektrotechnik from the Technical University at Darmstadt, Germany. He works as a freelance consultant.

Contact:
sinn-consulting, Dieter K. Sinn, 
Knorrstrasse 11, D-80807 Muenchen, Germany 
Phone +49-89-3590195, Fax +49-89-3590612
Internet: www.sinn-consulting.de  
E-Mail: info@sinn-consulting.de